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{epub download} Creativity, Inc.: Overcoming the Unseen Forces That Stand in the

Way of True Inspiration [W.O.R.D]

{epub download} Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True

Inspiration [W.O.R.D]

{epub download}

Creativity, Inc.:

Overcoming the

Unseen Forces That

Stand in the Way of

True Inspiration

[W.O.R.D]

Description

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation

Studios, comes an incisive book about creativity in business - sure to appeal to readers of

Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who

want to lead their employees to new heights, a manual for anyone who strives for originality, and

the first-ever, all-access trip into the nerve center of Pixar Animation - into the meetings,

postmortems, and "Braintrust" sessions where some of the most successful films in history are

made. It is, at heart, a book about how to build a creative culture - but it is also, as Pixar cofounder

and president Ed Catmull writes, "an expression of the ideas that I believe make the best

in us possible." For nearly 20 years, Pixar has dominated the world of animation, producing such

beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and

WALL-E, which have gone on to set box-office records and garner 30 Academy Awards. The

joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar

movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the

ideals and techniques that have made Pixar so widely admired - and so profitable. As a young

man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that

dream as a PhD student at the University of Utah, where many computer science pioneers got

their start, and then forged a partnership with George Lucas that led, indirectly, to his founding

Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released,

changing animation forever. The essential ingredient in that movie's success - and in the 13

movies that followed - was the unique environment that Catmull and his colleagues built at Pixar,

based on philosophies that protect the creative process and defy convention, such as: Give a good

idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and

they will either fix it or come up with something better. If you don't strive to uncover what is unseen

and understand its nature, you will be ill prepared to lead. It's not the manager's job to prevent

risks. It's the manager's job to make it safe for others to take them. The cost of preventing errors is

often far greater than the cost of fixing them. A company's communication structure should not

mirror its organizational structure. Everybody should be able to talk to anybody. Do not assume

that general agreement will lead to change - it takes substantial energy to move a group, even

when all are on board.